Here's Everything You Need To Know About The ZYN Rebrand!
ZYN has officially launched a full packaging redesign across its global product range—starting with Sweden and gradually rolling out across Europe and beyond. At Poucharoos, we’re proud to be among the first to bring these updated products to our customers. But what exactly has changed? And does it affect the experience you've come to expect from ZYN? Let’s dive into everything you need to know.
A Modern, Minimalist Redesign
ZYN’s new look is part of a broader initiative known as "ZYN 3.0." The brand has opted for a modern, minimalist redesign that aligns with Scandinavian design principles—clean lines, clear information, and a more premium in-hand feel. The visual update is immediately noticeable. Slim-format pouches now come in coloured cans with white ZYN branding, while mini-format cans have a white base colour with the ZYN logo highlighted in a colour that reflects the flavour. This thoughtful contrast makes it easier to identify flavours and formats at a glance.
But the redesign isn’t just about aesthetics. It’s also more functional. The new cans feature a child-resistant twist-to-open mechanism, which not only enhances safety but also improves the overall user experience with a tighter seal to preserve freshness.
New Names, New Flavours—and a Few Reformulations
Several of ZYN’s classic flavours have been renamed for clarity and global consistency. For example, “Espressino” is now simply known as “Coffee,” while “Deep Freeze” has become “Menthol Ice,” and “Dark Frost” has been renamed “Blackcurrant Frost.” These aren’t just name changes—some flavours, like Menthol Ice and Blackcurrant Frost, have also been reformulated to deliver a stronger and more consistent flavour profile, now at 13.5mg and 16.5mg strength
ZYN's Slim 6.5mg pouches has also changed to 6mg whilst the flavours, pouch format and quality remains exactly the same.
What Hasn’t Changed
Despite the new look and new naming conventions, the core of what makes ZYN a global leader in pouch products remains intact. The formulation is still 100% tobacco-free, using purified nicotine extracted from tobacco and delivered in soft, discreet, all-white pouches made from bamboo cellulose. The pouch size, shape, and texture are unchanged, meaning you can expect the same fit and feel you’re used to.
The production quality also remains world-class. ZYN pouches continue to be manufactured in Sweden under strict quality control measures. Shelf life, freshness, and overall consistency are exactly what you’d expect—just now with better labelling and a more refined presentation.
What This Means for Customers at Poucharoos
At Poucharoos, we’ve already started stocking the new-look ZYN cans, and we’re excited to help customers explore this updated range. Whether you’re a fan of the classics or looking to try one of the new flavours, you’ll find that the ZYN experience is now more intuitive, safer, and better aligned with your preferences.
The new packaging doesn’t just look good—it simplifies the process of choosing the right pouch for your needs. If you’ve ever been unsure which strength to pick or struggled to differentiate between flavours, those days are over. The updated labelling system, dot-based strength rating, and consistent global naming make everything easier—from online shopping to everyday use.